More and more businesses build a website to help their brand stand out from the rest. This only proves the importance of a high-quality Brisbane web design. An aesthetically-pleasing website also matters because site visitors usually stop engaging with a site if it is unattractive. The quality and appearance of your site are extremely important to your sales, customer loyalty, and brand.
If you think your website needs some improvement and you are not satisfied with its performance, there are ways to address it, enriching your brand online:
Have a Design Style Guide
When it comes to web design, a style guide is a critical component. A style guide comprises essential information regarding the aesthetic of your marketing materials to keep designs and layouts consistent across your platforms. It also helps build customer trust and create brand awareness. Style guides typically include:
Company logo and how to use it
Primary fonts (opt for two)
Form field layouts
How not to use and not to use images on pages
Your style guide can help you if you are not satisfied with how your site looks and feels. If you use too many fonts, use colours to your site that do not complement your brand, or your overall design does not have any consistency, then you need to use a style guide to your advantage.
Use White Space
A good web design always has white space. Without white space on the web pages, it makes visitors feel overwhelmed, leading them to navigate away from the site. So, if you think you need to cram every corner of your site with information, know that it is ineffective.
Using whitespace makes your content easily scannable, which significantly enhances legibility. If used well, white space can provide many benefits to your website. It is important to develop layouts that are appealing to the eyes and make visitors want to stay engaged and keep reading. The difference between a good and average website is its design. Using white space effectively is a way to bring to make your website a great place to visit.
Optimize Page Speed
Besides the aesthetic parts, you should consider every aspect of your site. Optimizing for speed is one way to increase user experience on your website, making it more enjoyable to users. In addition, your website will have a greater chance at ranking highly in the search results pages when Google recognizes you give an amazing user experience to your site visitors.
Another reason to work on your page speed is that it can influence the perception of consumers of your brand. If your pages take too long to load, it can make you look unreliable and unprofessional.
There are various factors that can influence your page speed. These include:
- The plugins and themes installed on your website
- The coding and server-side scripts if your site
- How many videos, images, and other media files your page has
A website usually features forms, buttons, internal links, and so on. Looking at it, these elements appear fine, but have you ever tested them?
About 89% of users transfer to a competitor after a poor experience on a website. Therefore, it is crucial that the elements on your web design function properly, giving visitors a memorable and enjoyable time. With that, set aside time to run programs and test the forms that can help you find broken links.
If possible, perform:
Use Proper Headings and Subheadings
While content is vital for a successful site, but proper formatting and indentation of the content contribute to the web design. All this make it easier for readers to consume your content. Even though content-heavy pages are about the topics, design is important too. Carefully format your content so that it fits well with the rest of your site.
Keep in mind that your audience does not read each word, but scan. To best serve your visitors, design your headings and subheadings that are conducive to scanning.
- Is it concise?
- Is it too general?
- Is it descriptive to the subheadings following after?
- Is it visually distinguishable?
- Is it placed logically?
- Is it descriptive of all information?
Organize Navigation Bar
The navigation bar helps users get around your website seamlessly. It comprises a map of important pages on your site, making it easy for visitors to find what they are looking for. But, if your navigation bar is too overcrowded or complex, it may do just the opposite instead of helping them.
It is best to simplify your navigation bar and include the specific umbrella categories on your web page. You do not have to list every product and service you offer in your navigation bar. Its main purpose should be to send users in the right direction depending on what they are looking for.
Build a Mobile-Friendly Site
Google indexes and ranks websites according to their mobile version; it is a good reason to consider the mobile version of your web design. You may use a mobile-friendly test tool to determine how your site is performing on mobile. It can also help you identify issues regarding the performance of your site.
Here are a few tips to optimize your site for mobile users:
- Use responsive web design
- Make both your mobile and desktop website identical
- Get rid of pop-ups
Use the Right Graphics
There is a good balance between having just enough graphics and too many of them. To keep your content from looking like a long wall of text, you need to incorporate different kinds of multimedia all throughout as a way to break it up. This includes graphics, images, or videos.
When deciding how many graphics to use on your site, remember that their purpose is to enhance your web design and support your content. The last thing you want is to overwhelm your readers. For example, if your web page has 500 words of content, include at least one graphic. On a long-form page with more than 2500 words of content, it is fine to add 3 to 5 graphics.